Package: ELMSO 1.0.1
Courtney Paulson
ELMSO: Implementation of the Efficient Large-Scale Online Display Advertising Algorithm
An implementation of the algorithm described in "Efficient Large- Scale Internet Media Selection Optimization for Online Display Advertising" by Paulson, Luo, and James (Journal of Marketing Research 2018; see URL below for journal text/citation and <http://faculty.marshall.usc.edu/gareth-james/Research/ELMSO.pdf> for a full-text version of the paper). The algorithm here is designed to allocate budget across a set of online advertising opportunities using a coordinate-descent approach, but it can be used in any resource-allocation problem with a matrix of visitation (in the case of the paper, website page- views) and channels (in the paper, websites). The package contains allocation functions both in the presence of bidding, when allocation is dependent on channel-specific cost curves, and when advertising costs are fixed at each channel.
Authors:
ELMSO_1.0.1.tar.gz
ELMSO_1.0.1.tar.gz(r-4.7-any)ELMSO_1.0.1.tar.gz(r-4.6-any)
ELMSO_1.0.1.tgz(r-4.6-emscripten)
manual.pdf |manual.html✨
card.svg |card.png
ELMSO/json (API)
| # Install 'ELMSO' in R: |
| install.packages('ELMSO', repos = c('https://cran.r-universe.dev', 'https://cloud.r-project.org')) |
This package does not link to any Github/Gitlab/R-forge repository. No issue tracker or development information is available.
Last updated from:427657acd7. Checks:4 OK. Indexed: yes.
| Target | Result | Time | Files | Syslog |
|---|---|---|---|---|
| linux-devel-x86_64 | OK | 82 | ||
| source / vignettes | OK | 131 | ||
| linux-release-x86_64 | OK | 93 | ||
| wasm-release | OK | 80 |
Exports:ELMSOELMSO.fixedreach.ELMSOreach.ELMSO.fixed
Dependencies:
Readme and manuals
Help Manual
| Help page | Topics |
|---|---|
| Main ELMSO Function | ELMSO |
| Fixed ELMSO Function (fixed advertising costs, no cost curve) | ELMSO.fixed |
| Calculating Reach from Main ELMSO Function | reach.ELMSO |
| Calculating Reach from Fixed ELMSO Function | reach.ELMSO.fixed |