# --------------------------------------------
# CITATION file created with {cffr} R package
# See also: https://docs.ropensci.org/cffr/
# --------------------------------------------
 
cff-version: 1.2.0
message: 'To cite package "ELMSO" in publications use:'
type: software
license: GPL-3.0-only
title: 'ELMSO: Implementation of the Efficient Large-Scale Online Display Advertising
  Algorithm'
version: 1.0.1
doi: 10.32614/CRAN.package.ELMSO
abstract: An implementation of the algorithm described in "Efficient Large- Scale
  Internet Media Selection Optimization for Online Display Advertising" by Paulson,
  Luo, and James (Journal of Marketing Research 2018; see URL below for journal text/citation
  and <http://faculty.marshall.usc.edu/gareth-james/Research/ELMSO.pdf> for a full-text
  version of the paper). The algorithm here is designed to allocate budget across
  a set of online advertising opportunities using a coordinate-descent approach, but
  it can be used in any resource-allocation problem with a matrix of visitation (in
  the case of the paper, website page- views) and channels (in the paper, websites).
  The package contains allocation functions both in the presence of bidding, when
  allocation is dependent on channel-specific cost curves, and when advertising costs
  are fixed at each channel.
authors:
- family-names: Paulson
  given-names: Courtney
  email: courtneypaulson@suu.edu
repository: https://cran.r-universe.dev
commit: 427657acd7bb4efa6351f8b1ceaab63419e447e8
date-released: '2020-01-17'
contact:
- family-names: Paulson
  given-names: Courtney
  email: courtneypaulson@suu.edu