Package: ChannelAttribution 2.0.7

Davide Altomare

ChannelAttribution: Markov Model for Online Multi-Channel Attribution

Advertisers use a variety of online marketing channels to reach consumers and they want to know the degree each channel contributes to their marketing success. This is called online multi-channel attribution problem. This package contains a probabilistic algorithm for the attribution problem. The model uses a k-order Markov representation to identify structural correlations in the customer journey data. The package also contains three heuristic algorithms (first-touch, last-touch and linear-touch approach) for the same problem. The algorithms are implemented in C++.

Authors:Davide Altomare [cre, aut], David Loris [aut]

ChannelAttribution_2.0.7.tar.gz
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ChannelAttribution.pdf |ChannelAttribution.html✨
ChannelAttribution/json (API)

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5 exports 23 stars 2.05 score 2 dependencies 1 dependents 47 scripts 878 downloads

Last updated 1 years agofrom:62c0309ff4. Checks:OK: 2. Indexed: yes.

Exports:auto_markov_modelchoose_orderheuristic_modelsmarkov_modeltransition_matrix

Dependencies:RcppRcppArmadillo