Package: ChannelAttribution 2.2.5
Davide Altomare
ChannelAttribution: Markov Model for Online Multi-Channel Attribution
Advertisers use a variety of online marketing channels to reach consumers and they want to know the degree each channel contributes to their marketing success. This is called online multi-channel attribution problem. This package contains a probabilistic algorithm for the attribution problem. The model uses a k-order Markov representation to identify structural correlations in the customer journey data. The package also contains three heuristic algorithms (first-touch, last-touch and linear-touch approach) for the same problem. The algorithms are implemented in C++.
Authors:
ChannelAttribution_2.2.5.tar.gz
ChannelAttribution_2.2.5.tar.gz(r-4.7-arm64)ChannelAttribution_2.2.5.tar.gz(r-4.7-x86_64)ChannelAttribution_2.2.5.tar.gz(r-4.6-arm64)ChannelAttribution_2.2.5.tar.gz(r-4.6-x86_64)
ChannelAttribution_2.2.5.tgz(r-4.6-emscripten)
manual.pdf |manual.html✨
DESCRIPTION
card.svg |card.png
ChannelAttribution/json (API)
| # Install 'ChannelAttribution' in R: |
| install.packages('ChannelAttribution', repos = c('https://cran.r-universe.dev', 'https://cloud.r-project.org')) |
- Data - Customer journeys data.
This package does not link to any Github/Gitlab/R-forge repository. No issue tracker or development information is available.
Last updated from:efff8a1a91. Checks:6 OK. Indexed: yes.
| Target | Result | Time | Files | Syslog |
|---|---|---|---|---|
| linux-devel-arm64 | OK | 165 | ||
| linux-devel-x86_64 | OK | 152 | ||
| source / vignettes | OK | 148 | ||
| linux-release-arm64 | OK | 171 | ||
| linux-release-x86_64 | OK | 133 | ||
| wasm-release | OK | 137 |
Exports:auto_markov_modelchoose_orderheuristic_modelsinstall_promarkov_modeltransition_matrix
Dependencies:RcppRcppArmadillo
Readme and manuals
Help Manual
| Help page | Topics |
|---|---|
| Markov Model for Online Multi-Channel Attribution | ChannelAttribution-package ChannelAttribution |
| Automatic Markov Model. | auto_markov_model |
| Choose order for Markov model. | choose_order |
| Customer journeys data. | Data |
| Heuristic models for the online attribution problem. | heuristic_models |
| Install ChannelAttributionPro binary tailored to your OS/arch/R | install_pro |
| Markov model for the online attribution problem. | markov_model |
| Transition matrix. | transition_matrix |