{
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  "Package": "ChannelAttribution",
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  "Title": "Markov Model for Online Multi-Channel Attribution",
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  "Date": "2025-11-19",
  "Authors@R": "c(\nperson(\"Davide\", \"Altomare\", email = \"info@channelattribution.io\", role = c(\"cre\", \"aut\")),\nperson(\"David\", \"Loris\", email = \"david@channelattribution.io\", role = \"aut\")\n)",
  "Maintainer": "Davide Altomare <info@channelattribution.io>",
  "Description": "Advertisers use a variety of online marketing channels to\nreach consumers and they want to know the degree each channel\ncontributes to their marketing success. This is called online\nmulti-channel attribution problem. This package contains a\nprobabilistic algorithm for the attribution problem. The model\nuses a k-order Markov representation to identify structural\ncorrelations in the customer journey data. The package also\ncontains three heuristic algorithms (first-touch, last-touch\nand linear-touch approach) for the same problem. The algorithms\nare implemented in C++.",
  "License": "GPL-3 | file LICENSE",
  "URL": "https://channelattribution.io",
  "NeedsCompilation": "yes",
  "Packaged": {
    "Date": "2026-05-16 07:26:20 UTC",
    "User": "root"
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  "Author": "Davide Altomare [cre, aut], David Loris [aut]",
  "Repository": "https://cran.r-universe.dev",
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      "page": "ChannelAttribution-package",
      "title": "Markov Model for Online Multi-Channel Attribution",
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        "ChannelAttribution-package",
        "ChannelAttribution"
      ]
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