Package: Robyn 3.11.1

Bernardo Lares

Robyn:Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science

Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.

Authors:Gufeng Zhou [aut], Bernardo Lares [cre, aut], Leonel Sentana [aut], Igor Skokan [aut], Meta Platforms, Inc. [cph, fnd]

Robyn_3.11.1.tar.gz
Robyn_3.11.1.tar.gz(r-4.5-noble)Robyn_3.11.1.tar.gz(r-4.4-noble)
Robyn_3.11.1.tgz(r-4.4-emscripten)Robyn_3.11.1.tgz(r-4.3-emscripten)
Robyn.pdf |Robyn.html✨
Robyn/json (API)

# InstallRobyn in R:
install.packages('Robyn',repos = c('https://cran.r-universe.dev', 'https://cloud.r-project.org'))

Peer review:

Bug tracker:https://github.com/facebookexperimental/robyn/issues

Datasets:

30 exports 2 stars 0.49 score 122 dependencies 3.8k downloads

Last updated 8 days agofrom:accdf252c8

Exports:adstock_geometricadstock_weibulldecomp_plothyper_limitshyper_namesmic_menplot_adstockplot_saturationrobyn_allocatorrobyn_clustersrobyn_convergerobyn_csvrobyn_inputsrobyn_loadrobyn_mmmrobyn_onepagersrobyn_outputsrobyn_plotsrobyn_readrobyn_recreaterobyn_refreshrobyn_responserobyn_runrobyn_saverobyn_trainrobyn_updaterobyn_writesaturation_hilltransform_adstockts_validation

Dependencies:abindaskpassbackportsbase64encBHbslibcachemcallrcheckmateclicodetoolscolorspacecpp11curldescdigestdistributionaldoParalleldoRNGdplyrdygraphsevaluateextraDistrfansifarverfastmapfontawesomeforeachfsgenericsggplot2ggridgesglmnetgluegridExtragtableherehighrhtmltoolshtmlwidgetshttrinlineisobanditeratorsjquerylibjsonliteknitrlabelinglareslatticelifecycleloolubridatemagrittrMASSMatrixmatrixStatsmemoisemgcvmimeminpack.lmmunsellnlmenloptrnumDerivopensslopenxlsxpatchworkpillarpkgbuildpkgconfigplyrpngposteriorpROCprocessxprophetpspurrrQuickJSRR6rappdirsRColorBrewerRcppRcppEigenRcppParallelRcppTOMLreticulaterlangrmarkdownrngtoolsrpartrpart.plotrprojrootrstanrstantoolsrvestsassscalesselectrshapeStanHeadersstringistringrsurvivalsystensorAtibbletidyrtidyselecttimechangetinytexutf8vctrsviridisLitewithrxfunxml2xtsyamlzipzoo

Readme and manuals

Help Manual

Help pageTopics
Adstocking Transformation (Geometric and Weibull)adstock_geometric adstock_weibull plot_adstock transform_adstock
Robyn Dataset: Holidays by Countrydt_prophet_holidays
Robyn Dataset: MMM Demo Datadt_simulated_weekly
Fit a nonlinear model for media spend and exposurefit_spend_exposure
Check hyperparameter limitshyper_limits
Get correct hyperparameter nameshyper_names
Michaelis-Menten Transformationmic_men
Conduct prophet decompositionprophet_decomp
Robyn MMM Project from Meta Marketing ScienceRobyn-package Robyn
Budget Allocatorplot.robyn_allocator print.robyn_allocator robyn_allocator
Clustering to Reduce Number of Models based on ROI and Errorsrobyn_clusters
Check Models Convergencerobyn_converge
Input Data Check & Transformationprint.robyn_inputs robyn_inputs
Core MMM Functionrobyn_mmm
Evaluate Models and Output Results into Local Filesdecomp_plot print.robyn_outputs robyn_csv robyn_onepagers robyn_outputs robyn_plots ts_validation
Build Refresh Modelplot.robyn_refresh print.robyn_refresh robyn_refresh
Response and Saturation Curvesrobyn_response
Robyn Modelling Functionprint.robyn_models robyn_run
Export Robyn Model to Local File [DEPRECATED]plot.robyn_save print.robyn_save robyn_load robyn_save
Train Robyn Modelsrobyn_train
Update Robyn Versionrobyn_update
Import and Export Robyn JSON filesprint.robyn_read print.robyn_write robyn_read robyn_recreate robyn_write
Hill Saturation Transformationplot_saturation saturation_hill
Detect and set date variable intervalset_holidays