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# CITATION file created with {cffr} R package
# See also: https://docs.ropensci.org/cffr/
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cff-version: 1.2.0
message: 'To cite package "Robyn" in publications use:'
type: software
license: MIT
title: 'Robyn: Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science'
version: 3.11.1
doi: 10.32614/CRAN.package.Robyn
abstract: Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias
  by means of ridge regression and evolutionary algorithms, enables actionable decision
  making providing a budget allocation and diminishing returns curves and allows ground-truth
  calibration to account for causation.
authors:
- family-names: Zhou
  given-names: Gufeng
  email: gufeng@meta.com
- family-names: Lares
  given-names: Bernardo
  email: laresbernardo@gmail.com
- family-names: Sentana
  given-names: Leonel
  email: leonelsentana@meta.com
- family-names: Skokan
  given-names: Igor
  email: igorskokan@meta.com
repository: https://CRAN.R-project.org/package=Robyn
repository-code: https://github.com/facebookexperimental/Robyn
url: https://facebookexperimental.github.io/Robyn/
date-released: '2024-06-27'
contact:
- family-names: Lares
  given-names: Bernardo
  email: laresbernardo@gmail.com