Using CADF to Prepare Customer Analytic Datasets
Introduction | Process | How it Works | (1) Split Transactional Data by Customer ID | (2) Apply - process the data | (3A) Recombine the data for Interesting Statistical Analysis | Getting Customers' nth Purchase | Purchase Strings | (3B)Creating Analytic Datasets for Situations Where Cancellation is Clear | Simple Retention Model - Example from SAS book | Estimating Retention Rate | Estimating Retention using Survival Analysis | Logistic Regression: Discrete Time Survival Model | Simple Retention Model Using CADF | Create dataset for annual halfing model | (3C) Creating Analytic Datasets for Situations Where Cancellation is Not Clear | Create dataset for migration model | License and Usage