To cite package ‘scalablebayesm’ in publications use:

  Bumbaca F, Novak J (2025). _scalablebayesm: Distributed Markov Chain
  Monte Carlo for Bayesian Inference in Marketing_. R package version
  0.2, <https://CRAN.R-project.org/package=scalablebayesm>.

A BibTeX entry for LaTeX users is

  @Manual{,
    title = {scalablebayesm: Distributed Markov Chain Monte Carlo for Bayesian Inference in
Marketing},
    author = {Federico Bumbaca and Jackson Novak},
    year = {2025},
    note = {R package version 0.2},
    url = {https://CRAN.R-project.org/package=scalablebayesm},
  }