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cff-version: 1.2.0
message: 'To cite package "scalablebayesm" in publications use:'
type: software
license: GPL-2.0-or-later
title: 'scalablebayesm: Distributed Markov Chain Monte Carlo for Bayesian Inference
  in Marketing'
version: '0.2'
doi: 10.32614/CRAN.package.scalablebayesm
abstract: 'Estimates unit-level and population-level parameters from a hierarchical
  model in marketing applications. The package includes: Hierarchical Linear Models
  with a mixture of normals prior and covariates, Hierarchical Multinomial Logits
  with a mixture of normals prior and covariates, Hierarchical Multinomial Logits
  with a Dirichlet Process prior and covariates. For more details, see Bumbaca, F.
  (Rico), Misra, S., & Rossi, P. E. (2020) <https://doi.org/10.1177/0022243720952410>
  "Scalable Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical
  Models". Journal of Marketing Research, 57(6), 999-1018.'
authors:
- family-names: Bumbaca
  given-names: Federico
  email: federico.bumbaca@colorado.edu
- family-names: Novak
  given-names: Jackson
repository: https://CRAN.R-project.org/package=scalablebayesm
date-released: '2025-01-28'
contact:
- family-names: Bumbaca
  given-names: Federico
  email: federico.bumbaca@colorado.edu