Package: scalablebayesm Type: Package Title: Distributed Markov Chain Monte Carlo for Bayesian Inference in Marketing Version: 0.2 Date: 2025-01-28 Authors@R: c( person(given = "Federico", family = "Bumbaca", role = c("aut", "cre"), email = "federico.bumbaca@colorado.edu"), person(given = "Jackson", family = "Novak", role = "aut")) Maintainer: Federico Bumbaca Description: Estimates unit-level and population-level parameters from a hierarchical model in marketing applications. The package includes: Hierarchical Linear Models with a mixture of normals prior and covariates, Hierarchical Multinomial Logits with a mixture of normals prior and covariates, Hierarchical Multinomial Logits with a Dirichlet Process prior and covariates. For more details, see Bumbaca, F. (Rico), Misra, S., & Rossi, P. E. (2020) "Scalable Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models". Journal of Marketing Research, 57(6), 999-1018. License: GPL (>= 2) Encoding: UTF-8 RoxygenNote: 7.3.1 Imports: Rcpp (>= 1.0.9), parallel, bayesm LinkingTo: Rcpp, RcppArmadillo, bayesm NeedsCompilation: yes Packaged: 2026-10-14 10:06:44 UTC; root Author: Federico Bumbaca [aut, cre], Jackson Novak [aut] Repository: https://cran.r-universe.dev Date/Publication: 2025-02-25 12:30:02 UTC RemoteUrl: https://github.com/cran/scalablebayesm RemoteRef: HEAD RemoteSha: 9b4927b7d907652e352744ecab6295b46b56ff16