To cite package ‘mediaPlanR’ in publications use:

  Sánchez-Franco, M. J. (2026). mediaPlanR: Reach and
  Exposure-Distribution Models for Media Planning. R package version
  2.0.0. https://github.com/majesus/mediaPlanR

A BibTeX entry for LaTeX users is

  @Manual{,
    title = {{mediaPlanR}: Reach and Exposure-Distribution Models for Media Planning},
    author = {Manuel J. Sánchez-Franco},
    year = {2026},
    note = {R package version 2.0.0},
    url = {https://github.com/majesus/mediaPlanR},
  }

mediaPlanR implements published reach and frequency models. When you
use a specific model, please also cite its original source alongside
the package: Metheringham (1964) for calc_metheringham(), Agostini
(1961) for calc_agostini_duplication(), Hofmans (1966) for
calc_hofmans_accumulation() and calc_hofmans_duplication(), Danaher
(1991) for calc_canex(), Leckenby and Rice (1986) and Kim (2005) for
calc_msad(), Kim (2005) for calc_csd(), Kim (1994) for calc_cbd(), and
Cheong (2007) and Cheong, Leckenby and Eakin (2011, Journal of
Advertising 40(1), 7-23, doi:10.2753/JOA0091-3367400101) for
calc_mbd(). The Beta-Binomial treatment of Aldas Manzano (1998,
doctoral thesis, Universitat de Valencia) underlies the models that use
it. Full references are listed in each function's help page and in
vignette("mediaPlanR-intro").