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# CITATION.cff file created with {cffr} R package
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cff-version: 1.2.0
message: 'To cite package "mediaPlanR" in publications use:'
type: software
license: MIT
title: 'mediaPlanR: Reach and Exposure-Distribution Models for Media Planning'
version: 2.0.0
identifiers:
- type: doi
  value: 10.32614/CRAN.package.mediaPlanR
abstract: Reproducible implementations of reach and exposure-frequency models for
  media planning. Provides exact reach and exposure distributions under random duplication
  (Sainsbury and Binomial models); the Beta-Binomial accumulation model and its multi-vehicle
  version of Metheringham (1964) <https://doi.org/10.1080/00218499.1964.12519751>;
  the ad hoc duplication and accumulation formulas of Agostini (1961) <https://doi.org/10.1080/00218499.1961.12519620>
  and Hofmans (1966) <https://doi.org/10.1177/002224376600300307>; and the multivariate
  exposure distribution models of Danaher (1991) <https://doi.org/10.1177/002224379102800311>
  (canonical expansion), Leckenby and Rice (1986) <https://doi.org/10.1080/00913367.1986.10673014>
  (Morgensztern sequential aggregation), Hyo Gyoo Kim (2005, doctoral dissertation,
  University of Texas at Austin) (canonical sequential aggregation), Heejin Kim (1994,
  doctoral dissertation, University of Texas at Austin) (conditional Beta distribution),
  and Cheong (2007, doctoral dissertation, University of Texas at Austin) and Cheong,
  Leckenby and Eakin (2011) <https://doi.org/10.2753/JOA0091-3367400101> (multivariate
  Beta-Binomial). The three dissertations have no DOI; their complete references are
  in the help pages. Also includes an explicitly scoped Negative-Binomial count approximation,
  the fitting of the Beta-Binomial model to an observed reach, and the evaluation
  of predicted exposure distributions against observed ones.
authors:
- family-names: Sánchez-Franco
  given-names: Manuel J.
  email: majesus@us.es
  orcid: https://orcid.org/0000-0002-8042-3550
preferred-citation:
  type: manual
  title: 'mediaPlanR: Reach and Exposure-Distribution Models for Media Planning'
  authors:
  - family-names: Sánchez-Franco
    given-names: Manuel J.
    email: majesus@us.es
    orcid: https://orcid.org/0000-0002-8042-3550
  year: '2026'
  notes: R package version 2.0.0
  url: https://github.com/majesus/mediaPlanR
repository: https://cran.r-universe.dev
repository-code: https://github.com/majesus/mediaPlanR
commit: bf3ffe1d6a27244b740c9f762395cc942510c5e7
url: https://github.com/majesus/mediaPlanR
date-released: '2026-10-29'
contact:
- family-names: Sánchez-Franco
  given-names: Manuel J.
  email: majesus@us.es
  orcid: https://orcid.org/0000-0002-8042-3550