To cite package ‘masc’ in publications use: Fernandez K (2026). _masc: Simulate the Multi-Attribute Search and Choice (MASC) Model_. R package version 0.1.0, . A BibTeX entry for LaTeX users is @Manual{, title = {masc: Simulate the Multi-Attribute Search and Choice (MASC) Model}, author = {Kiante Fernandez}, year = {2026}, note = {R package version 0.1.0}, url = {https://CRAN.R-project.org/package=masc}, }