To cite package ‘bayesm’ in publications use:

Rossi P (2025). bayesm: Bayesian Inference for Marketing/Micro-Econometrics. R package version 3.1-7, https://CRAN.R-project.org/package=bayesm.

Corresponding BibTeX entry:

  @Manual{,
    title = {bayesm: Bayesian Inference for
      Marketing/Micro-Econometrics},
    author = {Peter Rossi},
    year = {2025},
    note = {R package version 3.1-7},
    url = {https://CRAN.R-project.org/package=bayesm},
  }