To cite package ‘LiftTest’ in publications use:

Liu W (2024). LiftTest: A Bootstrap Proportion Test for Brand Lift Testing. R package version 0.2.0, https://CRAN.R-project.org/package=LiftTest.

Corresponding BibTeX entry:

  @Manual{,
    title = {LiftTest: A Bootstrap Proportion Test for Brand Lift
      Testing},
    author = {Wanjun Liu},
    year = {2024},
    note = {R package version 0.2.0},
    url = {https://CRAN.R-project.org/package=LiftTest},
  }