Package: ChannelAttribution
Type: Package
Title: Markov Model for Online Multi-Channel Attribution
Version: 2.2.5
Date: 2026-06-08
Authors@R: c(
  person("Davide", "Altomare", email = "info@channelattribution.io", role = c("cre", "aut")),
  person("David", "Loris", email = "david@channelattribution.io", role = "aut")
  )
Maintainer: Davide Altomare <info@channelattribution.io>
Description: Advertisers use a variety of online marketing channels to
        reach consumers and they want to know the degree each channel
        contributes to their marketing success. This is called online
        multi-channel attribution problem. This package contains a
        probabilistic algorithm for the attribution problem. The model
        uses a k-order Markov representation to identify structural
        correlations in the customer journey data. The package also
        contains three heuristic algorithms (first-touch, last-touch
        and linear-touch approach) for the same problem. The algorithms
        are implemented in C++.
License: GPL-3 | file LICENSE
URL: https://channelattribution.io
LinkingTo: Rcpp, RcppArmadillo
Imports: Rcpp
Suggests: curl, jsonlite
NeedsCompilation: yes
Packaged: 2026-06-23 16:04:32 UTC; root
Author: Davide Altomare [cre, aut], David Loris [aut]
Repository: https://cran.r-universe.dev
Date/Publication: 2026-06-08 16:31:55 UTC
RemoteUrl: https://github.com/cran/ChannelAttribution
RemoteRef: HEAD
RemoteSha: efff8a1a9112d229eda885f98834eaeaf60a273f