To cite package ‘CLVTools’ in publications use:

Bachmann P, Kuebler N, Meierer M, Naef J, Oblander E, Schilter P (2025). CLVTools: Tools for Customer Lifetime Value Estimation. R package version 0.12.1, https://CRAN.R-project.org/package=CLVTools.

Corresponding BibTeX entry:

  @Manual{,
    title = {CLVTools: Tools for Customer Lifetime Value Estimation},
    author = {Patrick Bachmann and Niels Kuebler and Markus Meierer and
      Jeffrey Naef and E. Shin Oblander and Patrik Schilter},
    year = {2025},
    note = {R package version 0.12.1},
    url = {https://CRAN.R-project.org/package=CLVTools},
  }