To cite BANOVA in publications use:

  Dong C, Wedel M (2017). “BANOVA: An R Package for Hierarchical
  Bayesian ANOVA.” _Journal of Statistical Software_, *81*(9), 1-46.
  doi:10.18637/jss.v081.i09 <https://doi.org/10.18637/jss.v081.i09>.

A BibTeX entry for LaTeX users is

  @Article{,
    title = {{BANOVA}: An {R} Package for Hierarchical Bayesian ANOVA},
    author = {Chen Dong and Michel Wedel},
    journal = {Journal of Statistical Software},
    year = {2017},
    volume = {81},
    number = {9},
    pages = {1--46},
    doi = {10.18637/jss.v081.i09},
  }